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If you are starting a business or have an established business, then having a website has become more than just an option; it’s a necessity for individuals, businesses, and organisations of all sizes. 

Here are five reasons why you should invest in a website:

1. Online Presence and Credibility 

A website is your virtual portfolio which you own and can provide a professional and easily accessible presence on the internet. It serves as a digital business card and gives your audience a place to learn more about you or your business. In the absence of a website, potential clients or customers may question your credibility and legitimacy. Also it is worth considering as not everyone has social media and whilst you may be making efforts in your social campaigns, it is useful to be able to have a presence elsewhere. 

2. Global Reach

A website allows you to reach a global audience 24/7. It’s not limited by geographical boundaries, opening up your products, services and ideas to people from all around the world. Whether you’re running an e-commerce store, a blog, or promoting your personal brand, a website extends your reach beyond local markets.

3. Marketing and Branding

Your website serves as a powerful marketing tool. You can showcase your products, services, portfolio, or expertise, and tailor your content to attract your target audience. Additionally, it provides a platform for implementing various digital marketing strategies, including search engine optimisation (SEO), content marketing, and email marketing. 

4. Customer Convenience

Having a website makes it convenient for your customers or clients to find information about your services and products at their own pace. They can access your website at any time, gather details, and make informed decisions without the need for immediate interaction. This can lead to increased trust and confidence in your brand. This is where mobile responsiveness is important!

5. Analytics and Insights

When building a website analytics functions such as google analytics should be connected. You can track metrics like website traffic, user behavior, demographics, and more. These insights help you understand your audience better, refine your strategies, and make data-driven decisions to improve your website’s performance. You may think you know your audience but the data will help you refine this knowledge, sometimes its not always what you think!

A website is an essential tool and should feature heavily in your marketing strategy. It is essential for establishing an online presence, building credibility, reaching a global audience, marketing your brand, and providing convenience to your customers or clients. Whether you’re a small business, a freelancer or a large organisation having a website is a key step in thriving in today’s online driven world. You never know who might find you and who you could be working with in the future if you have a website. 

Have you been inspired by this blog but have no idea where to start? How about contacting us today to see how we can help you get started.

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