fbpx

Accommodation Hero

The Complete Digital  Package

Setting up an accommodation business can be a maze of legal, digital and practical things to consider. You are being pulled in many different ways to get your venture off the ground and you will need help at some point. That is where we come in, we have been where you are and understand how demanding a new accommodation business can be and we want to help take some of the stress out of the process. We have set up a B&B from scratch and have learnt what needs to be done to become visible and get noticed in this industry.

This package is ideal if you are starting out in a new hospitality venture such as a B&B or a glamping site or if you have an existing business but you feel like you have been left behind with all the new digital marketing tools available. This package is also ideal if you would like to get your business out there without having to sell your soul and sanity to the online booking sites. Our own accommodation business managed to increase website views and booking in 2020 without any help from the online booking agents.

“In August 2020 we managed to get over 2,000 views on our B&B website alone and 99% of our guests who stayed with us were from direct bookings.”- Cwtch Farm B&B 

If the above sounds like your business then our complete digital package is for you! We will take all the stress out of getting your business online and set you up to take the digital and accommodation world by storm.

If you are just starting out and need some tips then take a look at our free download “Top 10 Tips on Starting an Accommodation Business in 2021”. 

Advanced Accommodation Digital Package

Let us take care of everything for you!

£2,499

This includes:

Bespoke WordPress Website

Designed around your brand using the premium Divi theme.

  • Up to 6 pages (Home, About, Accommodation, Booking, Blog and Contact).
  • Set up of WordPress on your host and advice on where to buy your domain, if this has not already been purchased. (The purchase of the hosting and domain is not included in the package price, but we will help you in setting this up)
  • Installation of Plugins including security, backup, SEO, Google Analytics, coming soon and Facebook pixel.
  • Set up an SSL (Security certificate).
  • Setting up of featured images on each page.
  • Integration of your booking platform
  • Integration of mailing list sign up form.

If you would like to include a e-commerce store to sell gift vouchers and merchandise (up-selling is king) this can be added for an additional fee.

Also included in our advanced package

  • Set up of a business email with google or similar, and linked to your domain.
  • Set up of an online booking system using freetobook to take your own bookings.
  • Set up a Facebook business page, business manager account and create a Facebook Pixel.( A facebook pixel is a marketing tool to help you track conversions from facebook ads and then re-market to your website visitors.)
  • Set up a Google My Business account.
  • Set up an account on Trip Advisor.
  • Set up Google Analytics and integrate on website.
  • Create a Canva account so that you can create engaging posts for your social media.
  • Set your business up with invoicing software such as wave to send out booking forms for clients who do not use the online booking systems.
  • Create an account with mailerlite and create a basic sales funnel to start your  email building.
  • SEO support – including keyword research, filling in the plugin Yoast SEO on each web page including the focus keyword and meta data. Create an XML map as well as including the robots.txt file. Run through of SEO for beginners and its importance in your direct marketing efforts.
  • Guidance on Rules and Regulations around starting a food based business. 
  • Training on how to update website and use all of the above systems.

To build the website and create all the associated accounts all we need from you is your content, logo and high quality images, unless you want to make life even easier and take out one or all of our additional packages!

Basic Accommodation Digital Package

Let us take care of the basics for you!

£1,599

This includes:

Bespoke WordPress Website

Designed around your brand using the premium Divi theme.

  • Up to 6 pages (Home, About, Accommodation, Booking, Blog and Contact).
  • Set up of WordPress on your host and advice on where to buy your domain, if this has not already been purchased. (The purchase of the hosting and domain is not included in the package price, but we will help you in setting this up).
  • Installation of Plugins including security, backup, SEO, Google Analytics, coming soon and Facebook pixel.
  • Set up an SSL (Security certificate).
  • Setting up of featured images on each page.
  • Integration of your booking platform.
  • Integration of mailing list sign up form.

If you would like to include a e-commerce store to sell gift vouchers and merchandise (up-selling is king) this can be added for an additional fee.

Also included in our basic package:

  • Set up of a business email with google or similar, and linked to your domain.
  • Set up of an online booking system on Freetobook to take your own bookings.
  • Set up Google Analytics and integrate on website.
  • Create an account with mailerlite and create a basic sales funnel to start your  email building.
  • SEO support – including keyword research, filling in the plugin Yoast SEO on each web page including the focus keyword and meta data, create XML map as well as including the robots.txt file. Run through of SEO for beginners and its importance in your direct marketing efforts.
  • Training on how to update website and use all of the above systems.

To build the website all we need from you is your content, logo and high quality images unless you want to make life even easier and take out one or all of our additional packages!

 

Photography package

Additional Packages

E-commerce Store

A Woocommerce store can be added to your site to sell merchandise and gift vouchers. This is a great way to upsell items to your guests and supporters, increasing your income and creating brand awareness. This package includes the setup of a stripe account and intergration.

From £200 

Copywriting

If you require us to write the copy for your home page, about page and services page then this is the package for you. We will create bespoke content for your specific audience.

£225

Monthly Maintenance and Blog Writing

We can provide a monthly package that provides security updates, minor content updates and troubleshooting service. We will also provide one blog per month on a topic of your choice and add to the website.

If you would like to add this to your package then please contact us directly to discuss your requirements.

£100 per Month

Photography Package

ALL DAY SHOOT: 

Visiting  your establishment and documenting the premises/ restaurants/ bedrooms (max 7-8) and surrounding area.

£500 +VAT

(These images can be use on all platforms etc Brochure, print, marketing, Social media.)

BEDROOM ONLY PACKAGE:

1-2 Bedrooms

£150 +VAT

3-4 Bedrooms

£200 +VAT

5-6 Bedrooms

£300 +VAT

SOCIAL MEDIA PHOTOGRAPHY

Social Media Builds Brand Perception , the purpose of social media is to create, build, and nurture lasting and meaningful relationships with real people, some of whom will naturally become your clients. The way your brand is presented and perceived across all your marketing channels is obviously important.

We visit your establishment and take photos for all your social feeds.

(These images can only be used for Social Media, not for any other use.)

1/2 Day – From £150

Full Day – From £250

If you would like to add this to your package then please contact us directly to discuss your requirements.

Download our Free Guide Now!

“Top 10 Tips on Starting an Accommodation Business in 2021” 

Cresta Social Messenger